Dutch regulator ACM gives green light to limiting promotions for unhealthy food

The Netherlands Authority for Consumers and Markets (ACM) has decided that supermarkets can easily pursue their own commercial policy and still put fewer unhealthy products and more healthy products in their advertising leaflets. The ruling is a response to a question from (leaving) State Secretary Paul Blokhuis in response to the motion by Diker-Faber and Sazias, adopted in February, in which the government is requested to agree with supermarkets that at least 80% of the offers of supermarkets relate to healthy (“Schijf van Vijf”) products and a maximum of 20% to products out of that scope. Recent research by Questionmark shows that supermarkets currently devote 80 percent of their offers to unhealthy products. Read the press release of Pointer (in Dutch).