Production method
As a second indicator to assess supermarket actions towards supporting a more sustainable diet, we assessed transparency around meat products. According to the “Better by Half” roadmap (Eating Better, 2021), transparency on the origin of animal products and ingredients is one of the five most important actions to be taken by retailers.
Production methods rarely disclosed
Supermarkets rarely provide information on methods of production. And not all supermarkets are transparent on the origin of their meat products. With Asda 53% of meat products lack origin labelling. In order to set measurable targets to sell ‘less and better’ meat and dairy, supermarkets need to have details on the origin and method of production. This information could also provide customers with reliable information to make more informed food choices.
