Dec 14, 2021
Supermarkets play an important role in the transition to a more animal-friendly diet. For Superlijst Animal Welfare we therefore investigated the following two topics:
These are the main findings.
Supermarkets do not yet take full responsibility for the welfare of animals behind the products they offer. The actual measures taken by supermarkets are difficult to compare; policy and reporting are often incomplete or not formulated in comparable terms and not all commitments from the past have been met
None of the supermarkets in this study, with the exception of Ekoplaza, are aiming to reduce the sale of animal products. Reporting and objectives are usually limited to encouraging the purchase of meat substitutes and other alternatives.
Lidl and Albert Heijn provide global insight into the share of animal products in their sales but have not yet set a target for reducing the sale of animal products.
For this research, we collaborated with World Animal Protection. Prior to the research, supermarkets were given the opportunity to provide feedback on the research method.
This Superlist was funded by Questionmark Foundation, Doen Foundation, and World Animal Protection.