How do supermarkets stimulate a more plant-based diet?

The amount of plant-based food in supermarkets is growing, but meat remains the standard. Ready-to-eat meals almost always contain meat and meat dominates in supermarket promotions, even in the 'Week without Meat'. The range of meat substitutes is growing, but this is not being followed by a decrease in the amount of meat consumed. Supermarkets have committed themselves through the Climate Agreement to a decrease in animal protein consumption (including meat) and an increase in vegetable proteins. However, none of the supermarkets have tangible objectives in this area. 

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