Mar 26, 2022
Supermarkets are in an influential position to encourage healthier and sustainable food choices. In this study we examined how the Big Four British supermarkets use price promotions to encourage the consumption of meat and fish and how transparent supermarkets are about the origin and production methods of these products
Supermarkets significantly encourage customers to consume more meat. Asda and Morrisons in particular extensively promote meat products through multi-buy promotions. Research in the UK suggests promotions are effective at encouraging people to consume more of the promoted food type. High meat consumption is a significant contributor to climate change. Therefore, the use of these promotions contradicts the responsibility supermarkets hold and their commitments to helping to combat climate change.
You can download the full report "Superlist UK Environment 2022: supermarkets and the promotion of meat" here.
Superlist UK Environment is the second UK study from a series of similar studies taking place across Europe. The first study, ‘Superlist UK Health 2021' was published in December 2021