Share of multi-buys

Figure below reveals that Asda and Morrisons run more multi-buy promotions for animal products than price reduction promotions. Almost three in every four of their meat promotions only holds for customers purchasing multiple items. Secondly, Sainsbury’s policy since 2016 to stop using multi-buy promotions continues (Sainsbury’s, 2016). This suggests that the use of meat multi-buys is not essential for running an economically viable business.

Share of multi-buys in total meat and fish promotions

Supermarkets encourage the purchase of more meat, which contradicts their climate commitments.

More reading

  • You can find the full report here.
  • You can read the press release here.

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