Share of multi-buys

Figure below reveals that Asda and Morrisons run more multi-buy promotions for animal products than price reduction promotions. Almost three in every four of their meat promotions only holds for customers purchasing multiple items. Secondly, Sainsbury’s policy since 2016 to stop using multi-buy promotions continues (Sainsbury’s, 2016). This suggests that the use of meat multi-buys is not essential for running an economically viable business.