Unhealthy food promotions

Nearly half of food promotions is for unhealthy products

Nearly half of online food promotions in Swedish supermarkets are for products high in fat, sugar and salt.

The number of promotions largely differed between the supermarkets. It appears that Coop had the largest number of total promotions (5,187) whereas ICA had the lowest number of promotions (1,421).

Out of all promotions that could be classified as either unhealthy or healthier, 58 percent were unhealthy products and 42 percent were classified as healthier. The rest was unable to be classified (indicated as unknown).

When looking at the unhealthy products that were promoted, products within the product groups soft drinks (624), chocolate bars (538), and crisps (320) were most heavily promoted.