Almost every supermarket expressed the intention to stimulate healthy food on the shopfloor or at least discourage unhealthy choices. The description of the policy is often too noncommittal to be interpreted clearly. Real pain points, like marketing unhealthy products to children, are not being addressed strongly enough.
Dirk is the only supermarket that does not tempt customers with unhealthy impulse purchases at the checkout. Coop is the only supermarket consistently offering healthy recipes as inspiration for customers in the shop. Aldi is the only one consistently marketing healthy products to children.
We did note that several supermarkets have nutrient guides on their shelves: coloured signs that indicate which products are relatively unhealthy in terms of their nutritional value. Dirk is however the only supermarket where this measure is implemented consistently. The figure below displays the differences in scores for shop layout.