Jumbo provides free fruit to children in (many) shops. Dirk uses colour codes on the shelf to help customers reduce their purchase of relatively unhealthy products. Other convincing measures to promote the Wheel of Five or discourage unhealthy choices were not found. The increase of aids to help choices such as the ‘sugar indicator’ or ‘caloric measure’ seem to have stagnated in many supermarkets.
All supermarkets - except for Dirk - still tempt their customers to unhealthy choices at the check-out. Often these unhealthy products target children specifically. Moreover, all supermarkets still market unhealthy products to children in multiple unhealthy product groups, such as breakfast cereals, soft drinks, desserts, and candy.