Fairtrade helps producers in developing countries to develop in a sustainable way. Through better trading conditions, they work on improving their living conditions and protecting the environment. A minimum price applies to Fairtrade products that serves as a safety net for low world market prices. In addition, farmers and workers organizations receive a development premium that they spend at their own discretion, such as training. Fairtrade conditions are checked independently.

The basis is the same as the requirements for the European certificate for organic farming, of which EKO is one of the founders. In addition, since March 2016, EKO has imposed the additional requirement that farmers, processors and traders formulate concrete improvement goals every three years on at least two sustainability themes from the EKO code. Farmers can choose from 8 themes, processors and traders from 10. Themes in the EKO code are, for example: energy and climate, animal welfare and animal health, biodiversity, nature and landscape, fair trade and other social aspects.

An important principle in organic agriculture is the fertility of the soil. For this reason, the label prohibits fertilizer and herbicides during the growth of crops and limits the use of other pesticides and cleaning agents. In addition, it requires crop rotation and sets requirements for the origin and properties of the seed. Conventional and organic products must also be separated during cultivation, harvesting, storage and transport.