Fairtrade helps producers in developing countries to develop in a sustainable way. Through better trading conditions, they work on improving their living conditions and protecting the environment. A minimum price applies to Fairtrade products that serves as a safety net for low world market prices. In addition, farmers and workers organizations receive a development premium that they spend at their own discretion, such as training. Fairtrade conditions are checked independently.

Organic is a quality mark protected by European laws for almost all types of food. An important principle in organic agriculture is the natural fertility of the soil. In the case of plant products, the quality mark sets requirements for the use of fertilizer, pesticides and genetic modification. In the livestock sector there are additional requirements regarding food, manure surplus and medical interventions. Part of the requirements in animal husbandry is about animal welfare; organic animal products automatically receive 3 stars of the Beter Leven kenmerk.

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