UTZ focuses on farmers learning better farming methods, better working conditions and more care for nature and future generations. By investing in better agricultural methods, the yield increases and the quality improves, without depleting natural resources or damaging nature. The higher and better harvest gives farmers a better income and better future prospects. In addition to social requirements, such as no child labor and good working conditions, there are environmental requirements such as optimal water and land use and the protection of nature. UTZ cooperates with small and large farmers. At the beginning of 2018, UTZ merged with the Rainforest Alliance.

On the way to PlanetProof has a broad approach to making products and services more sustainable. The PlanetProof criteria relate to the entire life cycle of the product or service. Some of the sustainability themes that PlanetProof considers important are: working conditions, greenhouse gas emissions, energy and water use, packaging and waste, biodiversity, animal welfare, crop protection.