Fairtrade helps producers in developing countries to develop in a sustainable way. Through better trading conditions, they work on improving their living conditions and protecting the environment. A minimum price applies to Fairtrade products that serves as a safety net for low world market prices. In addition, farmers and workers organizations receive a development premium that they spend at their own discretion, such as training. Fairtrade conditions are checked independently.

UTZ focuses on farmers learning better farming methods, better working conditions and more care for nature and future generations. By investing in better agricultural methods, the yield increases and the quality improves, without depleting natural resources or damaging nature. The higher and better harvest gives farmers a better income and better future prospects. In addition to social requirements, such as no child labor and good working conditions, there are environmental requirements such as optimal water and land use and the protection of nature. UTZ cooperates with small and large farmers. At the beginning of 2018, UTZ merged with the Rainforest Alliance.